Effective prevention

We believe effective HIV prevention means:

• hard-hitting messages about the reality of HIV that make it clear why avoiding HIV remains so important
  
  
• the promotion of safer sex community norms to counter the normalisation of bareback sex
  
  
• ensuring the best information and support is available to those who slip up
  
  
• effective messages targeted at those most vulnerable, and those who have sex with them
  
  
• working with those that profit from gay sexuality, to encourage maximum responsibility
  
  
• research to identify the factors that encourage barebacking, and what can be done to effectively counter these factors
  
  
• telling the real-life stories of gay men with HIV, as well as promoting the various ways in which gay men manage to stick to safer sex
  
  
• developing a 'welcome pack' to educate newcomers to the gay scene about HIV prevention
  
  
• motivating gay men to help one another stay negative