Some feedback about our campaigns

Each of our ads carries an invitation to give us some feedback. Here's a selection of some of the positive responses we have received:

First ad

• I am already aware and safe in my personal sexual activity, however as an LGBT community activist this has given me more impetus to prioritise HIV prevention activity
  
  
• [I didn't know] early testing/diagnosis can add 16 years to life - didn't know that stat, it's a useful information to know... once we know WHY it's worth it to stay HIV negative [...] There is no point telling us to be safe/get tested, if we don't know WHY not to get HIV in the first place.
  
  
• I like the "If you bareback..." line, but the rest is a bit busy. too much information all at once. This might have worked better as a series of campaigns each focussing on one or more of the messages.
  
  
• Direct and informative [...]I wasn't familiar with the stats
  
  
• I normally wear condoms for fucking but yes it made me think about it with more clarity
  
  
• [What I learnt from this ad is that] 1 in 7 gay men in the scene has HIV
  
  
• [I liked the] Russian Roulette design. Very different from the norm and eye catching
  
  
• [What I learnt from this ad was] always use a condom !!!!!
  
  
• Conveys key messages which have been absent for so long
  
  
• I liked the design of the advert, it looked very colourful and interesting. I am glad you are reinvigorating the discussion about HIV as I think the big charities have lost sight of the communities they are supposed to be targeting. They seem to spend tons of money researching and researching and publishing one thing after the other, none of which remotely translates to the gay man on the street.
  
  
• Nothing wrong with the advert, message needs getting across

Second ad

• I think your ads are fantastic, truthful and show great integrity. Thank you
  
  
• The information you give is all true and hard hitting - a lot of the soft messages from other organisation simply don't work
  
  
• Honest and hard hitting
  
  
• It talks about some of the complexities and realities of living with HIV.
  
  
• Plain straight forward. no nonsense . HIV is difficult to live with
  
  
• [What I have learnt from this ad is] Being more careful about who I bareback with
  
  
• [What I most liked about this ad was] The anti-barebacking message behind it.
  
  
• I like the fact that its plain, simple and clear and doesn't fudge the issue, while still remaining non-offensive to people who have HIV.
  
  
• I like it. I'd like to see more ads like this more often. Perhaps there's too much information in the ad. You have to read a lot of text to get the whole message. Each fact listed in the ad is worthy of its own ad.
  
  
• We need major and prolonged hard hitting prevention campaigns that put the reality back into HIV, and which reinforce that it is possible to have a great sex life and to stay HIV-
  
  
• VERY informative, CLEAR, and accessible to ALL in one go as not a twink or bear or person to limit identification with the message in sight - from someone who is around 50 a BRILLIANT, BRILLIANT advert .... it brings a tear to my eye it is so good!
  
  
• I think it is the best advert I have seen for years!
  
  
• good ad. agree with it. what's not to agree with? I assumed the HIV charities did things like this!
  
  
• [What I most liked about this ad was that it is] truthful. HIV is horrible. people need to know the truth. also must cost the public (NHS etc) a fortune
  
  
• [What I most liked about this ad was] The TRUTH.
  
  
• i have been banging on in Sydney Australia to the aids councils saying the nice smiley ads are ineffectual - This ad will work - I am positive myself and i am not in anyway offended by the ad, and hope that the transmisson rates in the UK may drop dramatically due to these ads - I can't change my status but well done to you for doing what you can Briefly, I thought the ad was very good: important, eye-catching, important arguments, some of which many young gay men may be unaware of.
  
  
• What you are doing is very important.
  
  
• Latest Status advert so much better!! Very good.
  
  
• Well done guys! I can't tell you how good it makes me feel to see an organisation actually speaking out and giving people good reason to stay negative - For too long the other prevention agencies have been too focused on caring for the HIV positive community.