Our principles

HIV prevention in the gay community as it has existed is not working and something new is needed.

Every HIV infection in the gay community is preventable.

We are committed to getting better research and information about why gay men are getting infected today.

We are committed to ensuring that no gay man lacks the toolkit of basic information he needs to stay safe sexually.

We want to challenge and disrupt the normalisation of bareback sex and the communications which promote it.

We want to target effective interventions to those gay men who put themselves and others at risk.

We think we can be most effective, efficient, and value for money by harnessing the voluntary energies, enthusiasm and commitment of the gay community, gay business and gay individuals.

We are committed to seeking feedback and evaluating the outcomes of all the work we do, and using this information to continually improve our campaigns.